News and informations about Advertising

Virtual gallery turns bribery into art

Cases of bribery in Romania have become the inspiration for a new virtual art gallery, which aims to highlight the country's corruption problems. The Museum of Corruption can be "toured" online , with a host of unusual bribes depicted on its digital walls, the Ziarul de Iasi news website reports .

The ad industry wants to create a global regulator for...

Global advertising trade group, The World Federation of Advertisers has proposed plans that could see the creation of a global advertising watchdog that would regulate internet ads. The announcement follows a report released earlier this week from PageFair - a tech company that provides ad blocking solutions to publishers - that claimed there are at least 419 million people blocking ads on smartphones worldwide .

Mojang: Minecraft is not an advertising platform

The huge popularity of Minecraft has made it a viable platform for selling third-party products, and Mojang is very uncomfortable with that idea. The Microsoft-owned Swedish developer has introduced new rules to prevent third-party entities from using the world and gameplay of Minecraft for promotional purposes.

Plane porn: Inside United's Instagram strategy

When United Airlines first took flight on Instagram in 2013, it posted everything from photos of events and sponsorships to photos of its social media team and even glimpses of its Network Operations Center in Chicago. But after culling data over the past few years, the airlines' social media team and agency Wunderman realized what your average traveling Insgrammer surmised: aerial shots of airplane wings gliding over wispy clouds and birds-eye views of vast swathes of land far outperformed other types of content.

Ad-blockers on smartphones becoming a major threat to online advertising

The introduction of ad-blocking applications for smartphones is said to pose a serious threat to online advertisers, as one in five users is reported to be using these apps, which results in loss of revenue for advertising firms. Web users surfing from their PCs have known about ad-blocking extensions for a very long time, and have been using them for removing or reducing annoying advertisements in web pages.