News and informations about Advertising

Men's underwear getting a little extra attention

There's a guaranteed market that needs to replenish supplies no matter what the economy is doing.

US per capita spending on probiotic supplements expected to nearly double by 2016

Per capita spending on probiotic supplements is forecast to almost double over the next five years in the US, according to market researcher Euromonitor International.

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Forrester Research is a technology and market research company that provides pragmatic advice to global leaders in business and technology.

Blackstone Said to Study Brocade Buyout as Deal Interest Fades

Blackstone Group LP, the world's largest private-equity firm, is studying a leveraged buyout of Brocade Communications Systems Inc., said a person with knowledge of the situation.

Littlewoods calls A 9m advertising review

Littlewoods.com, the online retailer responsible for producing last year's most controversial Christmas TV campaign, is again on the hunt for an advertising agency to handle its A 9 million business.

Cold front ad for Mini backfires

An advertising agency for BMW has paid to name a cold weather front sweeping Europe "Cooper" in Germany, after the carmaker's Mini Cooper.

Why do buyers avoid Prius, electric cars? It's styling and price

The survey claims that buyers avoid the 2012 Toyota Prius because of the exterior styling.

The Marketing Coach: Jump-start your online advertising

Most businesses know they need to advertise on the Internet. Yet a common question is, "How do I know what works?" Online marketing should not be treated differently than any other marketing effort.

Spartoo Moves Online Advertising Campaigns Onto Marin Software Platform

Having previously developed tools in-house and benchmarked other online advertising platforms, Spartoo has chosen to work exclusively with Marin Software across all territories.

On Native Ground'Doubt Industry' Muddies the Climate Change Debate

There were many reasons why the United Nations climate conference in Copenhagen ended without a binding agreement to limit greenhouse gas emissions.

Meet Nate Naylor, Scarlett Johansson's new guy

After a few turns inside the Hollywood dating pool, Scarlett Johansson has decided to hook up with a civilian - Nate Naylor.

New book covers history of Lebanese advertising

A file photo of the 2011-13 board members of the International Advertising Association Lebanon Chapter.

Facebook files for $5 billion IPO

Facebook today filed to go public in a bid to raise $5 billion with a mammoth stock offering .

Canpages lays off hundreds of employees

There are widespread layoffs at Canpages, the Burnaby-based phonebook and internet advertising company that was bought by Yellow Media just two years ago for $225 million dollars.

UK agency tells TripAdvisor not to claim all reviews are by independent, reliable travellers

The homepage of the TripAdvisor UK website is shown on Wednesday Feb. 1, 2011. The U.K.'s advertising regulator has told the TripAdvisor website to stop claiming that all the reviews on its British site were written by independent travellers.

Forrester Research Recognizes Gold Lasso as an Enterprise Focused Boutique Email Marketing Vendor

The report evaluated 74 vendors based on several criteria including size, market focus and customer feedback.

Super Bowl advertisers go after "second screens"

This scene from an advertisement provided by the Coca-Cola Co. and Wieden + Kennedy, shows the polar bear tumbling through the air trying to catch his bottle of Coca-Cola before it falls to the ground.

Josh James' Domo Tech. Inc. raises $20 million from IVP

Domo Technologies Inc., the newest venture from Omniture Inc. co-founder Josh James, raised $20 million from Institutional Venture Partners to help it expand its business intelligence company.

GSO, D.E. Shaw, JPMorgan disclose Kodak stakes

Wall Street closed its best month since October on a flat note on Tuesday as weaker-than-expected economic reports surprised investors after a stream of positive data in recent months.

Fairfax power play

The mining magnate Gina Rinehart was last night trying to snare a cornerstone stake in Fairfax Media, the newspaper, digital and radio group, as she seeks to increase her influence over the media landscape.

Tapping into mobile advertising industry - Tapjoy jumps into poised position

Tapjoy's Mobile Value Exchange TM is at scale with 70 million Monthly Active Users and gives advertisers more precise targeting, volume control and cost-effectiveness The mobile advertising and publishing platform Tapjoy , Inc.

The incredible shrinking savings account rate

A full page ad in today's New York Times makes us wonder today whether it's time for the advertising industry to figure out new ways to promote savings accounts in banks.

Bo'ness camper van in new tourism ad

A classic Volkswagen camper van from a new Bo'ness-based business features in the latest Visit Scotland TV and online advertising campaign.

Gusty Gnome Ads - The Stihl Leaf Blowers Campaign is Cute, Clever and Creative

The Stihl Leaf Blowers campaign shows just how "incredibly powerful, surprisingly quiet" these outdoor machines really are.

Handmade Video Mixers - The Love Box Records Two-Sided Videos in a Single Shot

The Love Box looks like something that was made in a shop class, which is exactly what makes it so appealing.

American Sales Seen Surging 6% in Longest Streak for U.S. Since '00: Cars

While shoppers with older models may get less at trade-in, they also may not owe money on their car.

The trouble with Twitter? Bad, bad advertising

Online advertising can be worth an awful lot. The ability to serve targeted ads is the engine of Google's financial juggernaut, and still responsible for almost all of its revenue .

Buffalo Wild Wings picks ad agency Fallon

Advertising Age reported Monday that Buffalo Wild Wings has selected Minneapolis-based Fallon as its lead creative advertising agency.

Professor awarded grant to research online advertising effectiveness

Online advertising is a fast-growing source of revenue in the advertising industry.

Fans lobbying Manning to consider Titans

Still, Titans' fans of the NFL's only 4-time MVP expecting the injured QB to be released and healthy enough to play are starting an ad campaign in Indianapolis hoping to convince Manning to return to Tennessee.

Adtegrity giving away $20,000 of free Internet advertising to local business or nonprofit

Adtegrity , one of the country's top Internet media companies, plans to donate a three-month online advertising campaign to a small business or local nonprofit - four times a year.

Mobile Advertising Growing Fast

DFJ Esprit's Nic Brisbourne looks at newly released mobile advertising data and sees a quickly expanding market, with Google and search dominating.

New market study, "Light Vehicle Aftermarket - India 2011", has been published

Scope * Regional analysis and country scenarios * Detailed forecasts by Product Family and Channel * Car parc data split by fuel type, age and new registrations Report Highlights The aftermarket is a huge, but highly competitive marketplace.

UBS's new London HQ to go ahead

UBS's 340 million pound London headquarters will go ahead after the Swiss bank signed an pre-letting agreement with the site's co-owners British Land and Blackstone Group.

Hipcricket Named "Mobile Marketing & Advertising Agency of the...

Home >> Ad & Media Strategies >> Hipcricket Named "Mobile Marketing & Advertising Agency of the Year" Finalist in the GSMA's Annual Global Mobile Awards Mobile World Congress 2012 KIRKLAND, Wash.

Will Agencies Remain Relevant?

Digiday is running a series of video interviews with agency leaders on how to b uild theA modern agency.

Wildhorn set for Broadway return

Frank Wildhorn tuner "Jekyll and Hyde" is getting a return run on Broadway, landing in Gotham in spring 2013 following a 25-week tour that launches in San Diego this fall.

Industry, cruisers await fallout from Costa Concordia disaster

With millions of people around the globe taking a cruise every year, cruising is one of the fastest growing segments of the travel industry.

All-new 2012 Ford Focus wheels in to ford showrooms with expressive...

Ford Fusion's long-term reliability gets JD Power and Associates seal of approval as GCC sales shoot up 64% The dynamic all-new next-generation Ford Focus comes to Ford showrooms across the GCC with its exciting three-model line-up of sporty 5-door hatchback, sleek 4-door sedan and stylish 5-door wagon.

Liberal candidate for U.S. Senate meets with Kingman supporters

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Is Online Advertising In Permanent Decline?

On Tuesday, before the bell, online giant Yahoo reported earnings and revenues. The company just barely beat estimates for its earnings, but revenues fell below expectations, coming in at $1.17 billion versus an estimated $1.19 billion.

Used-car industry struggles to find inventory

With unemployment and foreclosures presenting chronic problems for the nation's economic health, it's no wonder that people are putting off purchasing a new car.

Pay Per Click Club Warmly Welcomes Critically Acclaimed Author, Tom Meloch

Pay Per Click Club will hold its monthly meeting on February 7, 2011 at 6:00-9:00pm with an interesting take on how to be a successful Facebook Ads magnet.

"Growing Up Beautiful", Lori Jones - Modeling in Milan

Not many 21 year olds buy a one-way plane ticket to Milan, Italy, but Lori Jones found herself doing just that.

Apple, the enterprise, and the marginalization of the cultists

For a company left for dead a little over a decade ago, Apple's return to relevancy and in some cases supremacy is stunning.