News and informations about Advertising

LCD vs. Plasma: Which Is Better?

The new wave of high definition TV's is creating a lot of high dilemmas for consumers.


Source : www.topix.net | 23-juil.-2008 03:56

Robert Downey Jr. postpones memoir

The "Iron Man" will not be wielding a pen: Robert Downey Jr. has postponed plans to write a memoir and has returned his advance to publisher HarperCollins, a spokeswoman for the actor told The Associated Press.


Source : www.topix.net | 22-juil.-2008 23:34

Publicis Acquires South Korean Digital Ad Firm

French ad holding company Publicis Groupe is pushing further into even further into online.


Source : www.topix.net | 22-juil.-2008 19:27

Gen Y precedes Gen X in technology alphabet

According to a new report, Generation Y is a small but influential group when it comes to technology adoption, while Gen Xers choose to adopt a technology when it fits in with a personal need or desires, ...


Source : www.topix.net | 22-juil.-2008 15:11

Obama has 46-point lead among gay voters

Barack Obama leads John McCain among registered voters 44 percent to 35 percent, while Bob Barr, the Libertarian candidate and Ralph Nader each receive 2 percent, a new Harris Interactive poll reported.


Source : www.topix.net | 22-juil.-2008 11:01

The Dark Knight premieres in E...

The Dark Knight, which has already seen the late Heath Ledger tipped for a posthumous Oscar, has its European premiere on Monday, featuring a huge Batmobile.


Source : www.topix.net | 22-juil.-2008 06:37

Analysis finds TV buyers steered to costlier LCDs

LCD or plasma? If you've been shopping for a flat-panel TV, that's the big question.


Source : www.topix.net | 22-juil.-2008 02:12

Western New Yorkers Love Coupons

According to a national survey, many Rochester-area residents love their coupons.


Source : www.topix.net | 21-juil.-2008 21:57

ValueClick Media Takes Behavioral Targeting to Next Level with Predictive Technology

ValueClick Media is expected to launch Precision BT later today. According to MediaPost , The suite combines access to anonymous consumer online behavior with a predictive technology to create a scalable ...


Source : www.topix.net | 21-juil.-2008 16:58

Home servers will render CD racks obsolete

DENVER - Converting to a fully digitized entertainment library is a good way to cut down on clutter in the house.


Source : www.topix.net | 21-juil.-2008 12:50

Dark Knight's Kind O...

Christian Bale's Batman is perched atop a skyscraper, looking over a dark and foggy skyline pierced by glittering lights, preparing for a dive to the gritty streets below.


Source : www.topix.net | 21-juil.-2008 04:43

Holy blockbuster! Batman shatters box-office record

Batman blockbuster "The Dark Knight" soared over the North American box-office with a record-breaking opening weekend, estimates showed Sunday, with audiences flocking to watch the late actor Heath Ledger in ...


Source : www.topix.net | 21-juil.-2008 00:31

Looking for IT work in all the right places

It's all about who you know when it comes to looking for IT work, and with social networking technologies gaining popularity, today the number of people you know can grow exponentially online.


Source : www.topix.net | 20-juil.-2008 20:02

WPP Taps O'Keeffe as Global Creative Chief

BOSTON WPP Group today said it has named John O'Keeffe worldwide creative director, reporting to CEO Martin Sorrell and overseeing activities across the holding company's many agencies and disciplines "to help ...


Source : www.topix.net | 20-juil.-2008 11:47

Buffalo ranks among top coupon markets

Caden Miller, 22 months, of Cheektowaga, points to his favorite yogurt and the coupon that goes with it while on a family shopping trip to Wegmans on Dick Road.


Source : www.topix.net | 20-juil.-2008 03:46

Choice's Clarion To Expand In Germany, UK, Russia

Worldwide lodging franchisor Choice Hotels International today announced that it has entered into an area representative agreement with Ireland-based Kasterlee Limited for the exclusive right to license and ...


Source : www.topix.net | 19-juil.-2008 19:18

Cooling Off on Dubious Eco-Friendly Claims

AT an annual gathering of the advertising industry a year ago in Cannes, the environment was the topic du jour.


Source : www.topix.net | 19-juil.-2008 15:08

Fans line up for 'Dark Knight'

Record crowds have turned out for the midnight Friday opening of The Dark Knight at movie theatres around the United States, and Batman fans continued to crowd cinemas as the day wore on.


Source : www.topix.net | 19-juil.-2008 07:07

Internet Coupon Use Up 83%, but Sunday Newspapers Remain Top Source

Internet coupons are of increasing interest to consumers, with 11 percent of households now obtaining them online - an increase of 83 percent since 2005 - according to a recent analysis by Scarborough Research ...


Source : www.topix.net | 18-juil.-2008 23:03

Choice Hotels International to Accelerate Clarion Brand Growth in...

July 16, 2008 Wednesday 8:00 PM GMT 652 words Kasterlee SILVER SPRING, Md. July 16 SILVER SPRING, Md., July 16 /PRNewswire-FirstCall/ -- Worldwide lodging franchisor Choice Hotels International today announced ...


Source : www.topix.net | 18-juil.-2008 18:28

JWT Snags Creative Duties on Cuervo

WPP Group's JWT is expanding its spot on Diageo's roster, adding North American creative duties on the spirits giant's tequila brand Jose Cuervo, executives familiar with the matter say.


Source : www.topix.net | 18-juil.-2008 10:06

J.D. Power and Associates Reports: Overall Satisfaction with Dealer...

Overall customer satisfaction with dealer service improves considerably in 2008 -- with more than two-thirds of the 37 ranked brands demonstrating gains -- according to the J.D. Power and Associates 2008 ...


Source : www.topix.net | 18-juil.-2008 05:51

ValueClick lowers 2008 guidance on 'macroeconomic uncertainty'

The company reported July 17 its preliminary results for the quarter, expecting to record net income ranging between 17 cents per share and 18 cents per share.


Source : www.topix.net | 18-juil.-2008 01:43

Heath Ledger's Joker dominates 'Dark Knight'

To answer your first question: Heath Ledger's performance as The Joker in "The Dark Knight" is something to behold, electrifying and terrifying in its ingenuity.


Source : www.topix.net | 17-juil.-2008 21:22

'Mad Men,' 'Damages' make Emmy noms history

"Mad Men," AMC's sleek drama set in the advertising world circa 1960, and FX's legal thriller "Damages" made Emmy nominations history Thursday as the first basic cable programs to gain best-series nods.


Source : www.topix.net | 17-juil.-2008 17:15

New York hosts Dark Knight premiere

Christian Bale, Maggie Gyllenhaal, Michael Caine, Gary Oldman and Morgan Freeman walked down the black carpet at the world premiere of The Dark Knight in New York.


Source : www.topix.net | 17-juil.-2008 09:59

Easton Ad Company Proposes Putting Billboards On City Garage

Easton's parking garage might soon feature small, lighted billboards under a proposal that an advertising company pitched to City Council on Wednesday.


Source : www.topix.net | 17-juil.-2008 05:01

Gill replaces O'Keefe as BBH executive creative director

Bartle Bogle Hegarty has promoted creative director Nick Gill to replace John O'Keeffe as the agency's executive creative director.


Source : www.topix.net | 16-juil.-2008 20:43

Convergys to buy Intervoice for $335 million

Convergys Corp. , a provider of business outsourcing services, Wednesday said it has agreed to buy Intervoice Inc., a maker of automated voice response systems, for $335 million in cash.


Source : www.topix.net | 16-juil.-2008 16:16

Heath Ledger - Ledger's Parents + Sister Attend Movie Premiere

Caption: The Dark Knight movie posters located on Hollywood Boulevard and Highland Avenue promotes the late Heath Ledger in his last complete film role Los Angeles, California .... HEATH LEDGER's parents and ...


Source : www.topix.net | 16-juil.-2008 09:44

CBS going to the dogs, and winning ratings

CBS got a paw up on its competition with the debut of "Greatest American Dog" helping the network to a midsummer ratings victory.


Source : www.topix.net | 16-juil.-2008 05:04

Brolin, Wright, others in film crew arrested

This Tuesday, Nov. 27, 2007 file photo shows actor Jeffrey Wright as he attends the 17th Annual Gotham Awards at Steiner Studios, in New York.


Source : www.topix.net | 16-juil.-2008 01:00

BBDO acquires Barefoot

Barefoot, a 15-year-old Cincinnati creative advertising agency, has been acquired by the giant BBDO Worldwide.


Source : www.topix.net | 15-juil.-2008 16:51

Black Carpet Rolled Out For 'Dark Knight' Premiere

Batman is back. "The Dark Knight," starring Christian Bale, premiered at the AMC Loews Theatre in Gotham on Monday night.


Source : www.topix.net | 15-juil.-2008 08:31

Dialing down suoftware support

Enterprise software maintenance and support costs are rising even as budgets tighten.


Source : www.topix.net | 15-juil.-2008 04:28

COOL INTERNET MARKETING TOOLS
Robin Good's Master New Media blog is a must-read for anyone who wants to market online. Hear what he has determined about cool Internet marketing tools.
Source : www.topix.net | 13-juil.-2008 21:56

Continue reading "Michigan billboard spat enters new chapter"

Another battle over billboards is brewing in Michigan. Environmental groups are upset about legislation they say would undermine the state's cap on the number of billboards allowed along Michigan highways.


Source : www.topix.net | 13-juil.-2008 17:52

NBC To Buy The Weather Channel

NEW YORK NBC Universal and two private equity firms, Blackstone Group and Bain Capital, are set to buy The Weather Channel Cos.


Source : www.topix.net | 13-juil.-2008 13:02

Private equity bidding for PCCW, despite hurdles

The Blackstone Group and Providence Equity Partners are among the private equity firms pursuing a stake in a company to be spun-out from PCCW, the Hong Kong phone company controlled by billionaire Richard Li.


Source : www.topix.net | 13-juil.-2008 04:38

Networks employ 'pod-busters' to keep viewers in their seats

NEW YORK : Summer in the city. Humidity, long lines to get out of town and worries on Madison Avenue about how to get viewers to sit still during commercial breaks.


Source : www.topix.net | 12-juil.-2008 20:17

Falling Dollar Leads to Oracle Price Hike

Feature Oracle recently announced a 15 percent hike in prices for some enterprise applications, and Forrester Research predicts there's more price increases from other U.S. vendors on the way.


Source : www.topix.net | 12-juil.-2008 12:03

Monster Worldwide trade to lowest level since 2003

Shares of Monster Worldwide Inc., operator of job Web site Monster.com., fell to their lowest level since 2003 Monday, as the broader market declined and an analyst lowered her price target on the stock.


Source : www.topix.net | 12-juil.-2008 03:38

J.D. Power and Associates Reports: Erie Ranks Highest in New Buyer...

Erie ranks highest among 18 major auto insurance companies in satisfying new buyers with the purchase experience, according to the J.D. Power and Associates 2008 Insurance New Buyer Study released today.


Source : www.topix.net | 11-juil.-2008 19:35

Interpublic Creates Umbrella Group to Oversee Media Brands

Interpublic Group has created an umbrella division that will hold its media assets and coordinate work between big media agencies Universal McCann and Initiative.


Source : www.topix.net | 11-juil.-2008 11:25

Billboards Given To Help Solve Milwaukee Homicides

Clear Channel Outdoor is donating six billboards around Milwaukee to help police investigating last week's quadruple homicide.


Source : www.topix.net | 11-juil.-2008 07:23

Most IT shops snubbing blogs, wikis, RSS

The business potential of social-networking Web sites and various Web 2.0 technologies remains largely untapped, according to separate reports released by the analyst firms Forrester Research and Gartner on ...


Source : www.topix.net | 11-juil.-2008 03:04

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